I can work top-level, building an overarching strategy, or I can really get into the nitty gritty of your content creation. Each of my services comes with a menu to choose from, so you know you’re getting exactly what you want. No more, no less.
Strategy gives your content purpose. It keeps your eye on the prize - your overarching goals and objectives. By putting some core principles in place, you’re laying the foundation for creating content that drives meaningful customer connections.
A strategy is formed of building blocks. We’ll work together to find answers to the key questions. Who your customers are. How to set yourself apart from competitors. And how to plan resources so you can keep creating content that engages.
Content audit
Buyer persona development
Content strategy development
Content development
Sample content calendar
Governance and processes
Measuring performance
Resource management
Team training and workshops
Insights on content trends
Know what you want to say, but not how to say it? Without properly defining your brand’s purpose and personality, you risk an identity crisis. I can help you craft a language that’s yours and only yours, and work with you to develop guidelines for how your brand talks.
Brand book
Style guide
Team training and workshops
Perhaps you’re looking to connect more deeply with customers. Showcase your expertise. Boost rankings. Promote your products. All of the above? No problem. Whatever your goal, it’s crucial that the words are right.
When it comes to carefully crafted content, you’re in safe hands. You name it, I’ve written it. I can whip you up some website copy that converts, or pen a winning blog series for your founder. Send over your brief, and leave the rest to me.
Blogs
Website copy
Email newsletters
Ads and posts for social media
Case studies
Ebooks
Whitepapers
Sales content
Video scripts
Product descriptions
Tired of fruitless brainstorming meetings? No time to plan your editorial calendar? Sometimes all it takes is a fresh pair of eyes. I can reinvigorate your idea generation, helping you to pinpoint brand new content angles.
Content themes
Content ideas per buyer persona
Sample content calendar
Idea generation
Workshops and team training
No problem — book a time to chat it through. I offer a 30 minute complimentary consultation for every client.
